MAKE BAD NEWS DISAPPEAR
Some of the best stories were never told…
Killed in cold blood by a media relations pro.
The art of killing a story—a strategy few discuss—is a subtle, almost invisible skill set that, when executed well, can save money, prevent pain, & avoid damage.
This book serves as your quick guide to the techniques you can leverage to bury bad news before it even gets a chance to break. Master these tactics & you’ll have the power to keep bad news from becoming the next headline.
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